Global connections and trust key for top agency

Roc Nation Sports Brazil, whose name changed from TFM Agency following June 2023's TransferRoom Summit in Brazil after a takeover by Roc Nation Sports International, has been responsible for two Brazilian record transfers in the last five years.

First, the agency moved Vinicius Junior from CR Flamengo to Real Madrid in 2017-18. They then secured an even bigger-value transfer for SE Palmeiras winger Endrick to the same Spanish club at the age of 16, with the teenager completing his move in the summer of 2024 when he turns 18.

And according to one of their top agents, building their reputation and relationships with a global network of club decision makers is crucial to achieving their goal of getting big opportunities for the country's best young talents.

That's why Roc Nation is a Trusted Agency on TransferRoom. 

"The Vinicius Junior transfer in 2017-18 was the Brazilian record transfer," said Renato Martinez, Partner at Roc Nation. "We were glad to break this record with the Endrick transfer to Real Madrid.

"Our goal is to find new Vini Juniors, the next Gabriel Martinelli and new Endricks. So our main target is to work very hard to find these Brazilian next superstars.

"We are very pleased to be part of TransferRoom. We mainly are focused on doing big deals. We represent more than 100 players between youth and professional level.

"It's a good way to be connected with clubs all around the world, meeting decision makers and people who really are focused on finding good players. And we are really focused on finding good clubs for our players."

Being a Trusted Agency means they are verified as the representatives of all their players on the platform, so clubs know they are the right people to go to.

And they get direct access to the world's biggest network of decision makers, with executives at over 700 clubs from 100 leagues worldwide on the platform. 

They get to meet many of those decision makers face-to-face at TransferRoom Summits, including the first such event in South America. Martinez attended as clubs from around the world met in São Paulo, Brazil.

"Our main goal here is to get to know decision makers and exchange contact details," Martinez added. "It’s a good way to cut intermediaries and be in direct contact with people that really take the decisions.

"It's very important to be a Trusted Agency. Our main goal is to cut the middle man.

"In our business, anyone can wake up tomorrow and say that he's an agent. Now with the the new FIFA exam and with many regulations that are coming, I think it will be easier for us.

"Being Trusted Agents shows that clubs can rely on us and that we are really representing the players."

TFM have also done deals via the TransferRoom platform, including the transfer of striker Léo Bonatini from Premier League club Wolverhampton Wanderers to Mexico's Atlético de San Luis.

Become a Trusted Agency like Roc Nation, get direct access to the decision makers at over 700 clubs and recruit the best talent. Find out more here.