Talk direct with the buyer

Club Alianza Lima are a powerhouse domestically in Peru, but the country falls short of their South American competitors in the likes of Brazil and Argentina when it comes to winning in the transfer market. However, Alianza Lima are one of the clubs now finding ways to bridge the gap.

Bringing in transfer fees for their top homegrown stars in order to be financially sustainable has proven a difficult challenge for clubs like Alianza Lima in Peru.

Even when good deals do get done, Alianza Lima have often had to rely on intermediaries to broker moves, meaning they’ve rarely been in control of a transfer and seldom receive the full transfer fee.

Addressing that challenge head on, Alianza have become members on TransferRoom, gaining direct access to its real-time data on the global transfer market and a network of decision-makers from more than 650 clubs in over 60 countries.

Jose Bellina, Alianza's Sporting Director, tells TransferRoom: “Today we have little contact with clubs in important markets. We have a high dependence on agencies or third-party representatives to get offers for our players.

“We believe that TransferRoom helps us to have direct contact with important clubs and that this can streamline operations.”

Fear of missing out

Alianza Lima are the second club from Peru on TransferRoom, following in the footsteps of city rival’s Club Sporting Cristal, which got a quick return on their investment with the loan (with option to buy) of Washington Corozo to Austin FC in Major League Soccer.

Indeed, MLS and Mexico’s Liga MX, both of which have league-wide deals in place with TransferRoom, are important target markets for Alianza Lima, which now have direct access to all clubs in those leagues.

Bellina says: “One of the objectives we have as a club is to sell players and we believe that TransferRoom opens many doors for us. First, in markets that have knowledge of Peruvian soccer but where we have not yet established relationships, and second in markets that have hardly been explored but where we believe there is a lot of potential.”

He adds: “Mexico, the United States and Brazil are important markets that we want to develop. But we also want to approach second-tier European leagues, where we believe our players can develop and then make the leap to top leagues."

Photo: Courtesy of @ClubALoficial on Twitter