As a relatively new agency, it’s vital to do things differently when you’re trying to stand out and build a reputation.

AP Sports Advisory, a UK-based boutique sports agency formed in 2020, are using TransferRoom to do just that.

“Players get messed around by agents," Demani Jules-Carbon, Consultant at AP Sports, explained. "So many of them overpromise and under-deliver. Being a High Transparency agent on TransferRoom proves that we’re delivering.”

To gain High Transparency status, AP Sports have enabled sharing of real-time insights with their players, giving them instant visibility of all pitches and pitch feedback received via the TransferRoom platform.

“With the transparency feature, players can see we’re being proactive and they appreciate that. We would previously share all the feedback verbally but there’s always a risk that the player thinks, ‘You’re just saying that’.

"Now everything we say is backed up with data. It’s great for agents like us who keep players in the loop. As a small agency, we like to communicate a lot. It’s what helps us stand out. This feature really supports that.” 

Greater transparency is proving a hit with their players, too, including Frank Nouble, the ex- West Ham United striker who moved to Torquay United in a deal AP Sports secured via the TransferRoom platform.

Nouble told TransferRoom: “It’s great being able to see all the activity my agent has been doing on TransferRoom to find me a new club. It proves to me that they’re a proactive agency with my best interests at heart. As an experienced player I've worked with a lot of agents, so I appreciate the importance of honest, transparent communications.”

It’s not just in keeping their existing clients happy where AP Sports sees the benefit of this new feature. They also expect it to play a key role when attracting new players.

Jules-Carbon continued: “As a young agency, our strategy is different to most. We use social media a lot as we know that’s where players spend time. We’re very visual. Tools like TransferRoom help us to visualise the success that we have in finding new teams for our players, which in turn will help us attract better players.”

Whether it’s to retain existing players or attract new ones, it’s clear that a transparent approach is making a difference for AP Sports.

Find out how TransferRoom helps you boost player loyalty and gain a competitive edge.