PlayerMarket connects us with players we would not previously have been able to reach through our existing network of contacts. Now we can think on a global basis, looking at players in more markets, contacting them directly, and promoting our agency to them through TransferRoom.
Trailblazing agencies around the world have signed up to use TransferRoom’s PlayerMarket feature to find new players, communicate directly with potential new clients and grow their businesses.
Some of the first agencies to embrace the new service are Germany's B360 Sports Agency, Canadian agency MEL Sports Management and BR Group Management, based in Sweden.
“Recruiting the right players is the lifeblood of any agency. As a young agency, PlayerMarket will help us to keep improving our services and getting in touch with amazing athletes around the world,” says Laurent Burkart, CEO at B360 Sports Agency.
When we asked agents what their number one priority was ahead of the Summer Window, more than two thirds said: recruitment. But in a competitive industry, where countless middlemen compete with legitimate agents for a piece of the action, it’s difficult to find the right players at the right time - and before someone else gets there first.
That is why we’ve launched the PlayerMarket feature to give agencies of all sizes the best possible chance to grow their business and expand their horizons.
Trusted Agents can see which players are seeking representation and approach them directly. They can also share their track record and list of verified players to help players looking for an agent make an informed decision on their next agent. For the first time, players and agents all over the world can communicate directly, at the touch of a button, giving Trusted Agents on the platform a competitive advantage in a crowded market.
Burkart adds: “By giving players and agents the information they need about each other, TransferRoom is making it easier for us to find the right new clients. And making it easier for players to get in touch with an agent they can trust. I don’t think there is an agency out there investing more commitment and dedication for clients than we do, and we expect the same commitment from our clients."
Be first, be fast
Two of the biggest challenges for agents trying to recruit new players are knowing which ones are genuinely looking for new representation and moving quickly enough to sign them. For too long, agents have had to rely on gossip and rumours for leads that end up going nowhere. They’ve missed good opportunities simply because they did not know they existed, or found out too late.
Explaining his decision to sign up immediately for access to PlayerMarket, Andreas Karlsson of BR Group Management said “Finding and signing new players is really time-consuming for us as a small agency. PlayerMarket will streamline the process, making it quicker and more efficient.”
“Instead of spending time traveling and at training grounds, now we know which players are seeking representation and can get straight down to business with those who are a good fit for us, quickly and directly.”
Opportunities for agents worldwide
Football is a global game and there have never been more opportunities for agents to grow their business and broaden their horizons. But if you are a smaller agency or do not have connections outside your domestic market, it’s difficult to take advantage of those opportunities.
TransferRoom levels the playing field by plugging Trusted Agents into a huge global network that includes over 700 clubs in more than 60 countries.
Oscar Melendez, Director at MEL Sports Management, highlights this global exposure as a key reason his agency uses PlayerMarket.
“Expanding beyond our current markets is a key strategy to develop our business. The PlayerMarket feature connects us with players we would not previously have been able to reach through our existing network of contacts.” says Oscar.
“Now we can think on a global basis, looking at players in more markets, contacting them directly, and promoting our agency to them through TransferRoom. We've already recruited two new players through the platform.”
One of the new clients recruited by MEL Sports Management through PlayerMarket is Stanley Akoy. Oscar's team are using their local connections to help secure the Dutch player, formerly of SC Cambur and Telstar, a dream move to North America.
Players from all four corners of the globe are joining TransferRoom, giving agencies of every size the chance to expand their operations and go global. Instead of being restricted to their home country, or relying on word of mouth or intermediaries to gain access to markets and players abroad, agents can go to them directly via TransferRoom.
TransferRoom began as a way for decision makers at clubs to share information and communicate directly with each other, in order to make the transfer market more efficient and transparent.
Inviting agents to become an active part of the digital marketplace was a natural development and has already changed how the transfer market works forever. But bringing players on to the platform is another game-changer.
For the first time, agents can identify potential new players and communicate with them, directly, quickly and easily.
The PlayerMarket feature is bringing a whole new level of transparency and efficiency to the most crucial part of any agency’s business: finding new clients to represent.