Connecting Ambition with Opportunity

Åland United’s long-term vision is clear: to maintain domestic success while creating a professional structure that connects players to opportunities both in Finland and across Europe.

“During our 20 years in the top Finnish league, we have won 19 medals and have also competed in the Champions League,” says Pierre Persson, Head of Sports and Operations. “Our ambition is to return to the Champions League again in the near future.”

Achieving that ambition requires modern, efficient tools to manage transfers and expand the club’s network.

To support this approach, that’s why Åland United joined TransferRoom’s new Women’s Marketplace. 

“We decided to join TransferRoom because it gives us a more efficient and transparent way to connect with clubs around the world,” Persson explains. “It helps us communicate directly with decision-makers, discover new opportunities for our players, and stay updated on the transfer market in real time.”

TransferRoom's Women’s Marketplace enables clubs to move quickly, initiate transfer dialogue and explore opportunities beyond their traditional networks. 

"One of the biggest challenges in women’s football is visibility and direct communication between clubs," Persson says. "TransferRoom solves this by creating a central platform where clubs can share information, discuss opportunities, and find the right matches for players."

The platform also allows Åland United to align their ambition of returning to Champions League football with access to a broader pool of players and international markets.

“The Women’s Marketplace helps professionalise and strengthen the women’s transfer market,” Persson explains. “By bringing clubs together in one place, it increases exposure for players and creates more opportunities for international moves. It also makes the process more structured and transparent, which is an important step in the continued growth of the women’s game.”

For Åland United, this increased visibility is particularly valuable for showcasing emerging talent and giving players opportunities they might not have had otherwise.

When considering whether to join TransferRoom, Persson emphasises how it can simplify and streamline the transfer process for clubs of all sizes:

“TransferRoom is a great opportunity to expand your network and simplify the transfer process. It allows clubs to connect directly, discover new talent, and create opportunities that might not have been possible otherwise.

"If you want to be active and competitive in today’s transfer market, it’s definitely worth being part of the platform.”

Join the Women's Marketplace now

Clubs from leagues across the globe have already signed up, including a host of big sides in the WSL, Scandinavia, the NWSL, France’s Première Ligue and Germany’s Frauen-Bundesliga, and the global network is growing fast.

Find out everything you need to know, and see how to register for the new Women’s Marketplace on TransferRoom now, here.