A growing market with global opportunity

As one of Europe’s most successful and established clubs, Juventus Women have built a reputation for excellence on and off the pitch. 

Current champions of the Serie A Femminile - a title they have now won six times - and current holders of the Coppa Italia Femminile, with four total triumphs, the club continues to set the standard in Italian women’s football.

With the women’s game entering a new phase of growth - defined by increased international movement, investment, and professionalism - Juventus are evolving their approach to remain at the forefront of an increasingly global market.

“This is a big window for the clubs and for the players. The market is growing,” says Massimiliano Mazzetta, Deputy Sporting Director of Juventus.

With more stakeholders entering the space and transfer activity accelerating, clubs must adapt quickly to remain competitive.

“I think it's necessary to have tools that can help all the clubs and all the executives to speed up and to grow together.”

At the heart of Juventus Women’s strategy is a simple but powerful objective: build and maintain strong global connections.

“The most important thing in this moment is to create a network,” Mazzetta explains.

“It's important to know more people, to stay connected and discover the market every day.”

That is why the club have join TransferRoom’s new Women’s Marketplace. The platform offers clubs the ability to do exactly that - connecting with decision-makers across clubs, agencies, and federations worldwide.

“This is an opportunity to give them the possibility to have a lot of connections all over the world.”

Juventus are no strangers to TransferRoom.

With an established presence on the men’s platform, the club has already seen the operational benefits of a more connected and transparent transfer process.

“We have a good experience on the men’s side. We know well how TransferRoom can improve our activity,” says Mazzetta.

“When we heard the possibility to work with TransferRoom again, it was really, really nice.”

For Mazzetta, the future of football - particularly in the women’s game - depends on collaboration and shared knowledge across different markets.

“This is the place where I think we can express and we can explore the future,” Mazzetta says.

“It should be an essential tool for the future.”

Join the Women's Marketplace now

Clubs from leagues across the globe have already signed up, including a host of big sides in the WSL, Scandinavia, the NWSL, France’s Première Ligue and Germany’s Frauen-Bundesliga, and the global network is growing fast.

Find out everything you need to know, and see how to register for the new Women’s Marketplace on TransferRoom now, here.