Is football returning to the pre-pandemic days?
Accelerate your transfer talks at TransferRoom Summit Berlin + Online! Register your interest today
  • Solutions
    Solutions
    Club
      CEO
      Sporting Director
      Head of Recruitment
      Loan Manager
    Agency
      Trusted Agent
  • Customers
    Customers
    Customers
      Customer Stories - Clubs
      Customer Stories - Agents
      Why users love us
    I have saved a lot of money this summer making 5 transfers using TransferRoom.
    Victor Orta
    Director of Football, Leeds United F.C.
  • Resources
    Resources
      Blog
      GBE Calculator
      Transfer Window Tracker
      Webinars
      TransferRoom Summit
  • Company
    Company
      About us
      Careers

TransferRoom Blog

Analysis
Expected Transfer Value (xTV)
Is football returning to the pre-pandemic days?
by Jonathan Rest

If January spending across Europe’s ‘big five’ leagues, coupled with the level of activity on TransferRoom, is anything to go by, confidence and liquidity are returning to the game with transfer fees reaching higher and more recognisable levels.

Almost 50% of Serie A’s spend was on one deal - Dusan Vlahovic’s move from Fiorentina to Juventus, the biggest of the January window. With just 18 months left on his contract and no intention to renew, Fiorentina knew they had to act now to get maximum value from the Serbian striker.
TransferRoom

Total gross spend across the top leagues in England, France, Spain, Germany and Italy this Winter window reached €735m, exceeding January 2021’s total by €460m, albeit some way below the near-€965m of January 2020, before Covid-19 hit, Deloitte noted.

 

The Premier League was the highest-spender at €355m, followed by Serie A (€175m), La Liga (€75m), Ligue 1 (€65m) and Bundesliga (€60m).

 

Almost 50% of Serie A’s spend was on one deal - Dusan Vlahovic’s move from Fiorentina to Juventus, the biggest of the January window. With just 18 months left on his contract and no intention to renew, Fiorentina knew they had to act now to get maximum value from the Serbian striker.

 

A quarter of the Bundesliga expenditure went on FC Augsburg’s signing of American teenager Ricardo Pepi from FC Dallas in a deal that could eventually rise to $20m.

 

The MLS primary transfer window does not officially open until February 10 but clubs have already been spending and receiving big fees as the league continues to mature as an importer and exporter of top talent.

 

It’s a topic that FC Dallas’ Chief Soccer Officer Andre Zanotta and Philadelphia Union’s Sporting Director Ernst Tanner will discuss in detail at the forthcoming TransferRoom Americas Summit in Orlando.

 

The five clubs currently at the bottom of the Premier League spent almost €160m, dominated by Newcastle United (€101m) and their €40.3m acquisition of Bruno Guimaraes from Lyon, the fourth biggest of the window.

 

Before the Guimaraes deal, TransferRoom dug into Newcastle United’s early window signings and compared the fees with its new Expected Transfer Value (xTV) model. Analysis of how a newly cash-rich club, facing the threat of relegation, acts in the transfer market, can be read here.

 

Biggest 10 signings in January 2022

Slide-1

 

xTV is the latest addition to the TransferRoom offering as we continue to empower clubs, agents and players to be more successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision makers.

 

And our Winter window numbers are testament to that mission. 

 

During January 2022, a record number of decision makers from clubs all over the world used TransferRoom to create business opportunities.

 

And of course the transfer window remains open in a number of countries, with the TransferRoom platform still a hive of activity.

 

In fact, a large number of clubs worldwide are still looking for players on TransferRoom, just like CSKA Moscow were a year ago.

 

It was after the 2021 Winter window closed in the majority of Europe that Emil Bohinen secured his move to the Russian capital when Norwegian club Stabæk used a PlusPitch on TransferRoom to find a solution that suited all three parties.

 

Andrey Movsesyan, CSKA Moscow Sporting Director, said of that deal: “We had been scouting the Norwegian market and Emil Bohinen for a long time, but we were unsure whether he would be available for sale.

 

“However, one day we received a notification on TransferRoom - a PlusPitch from Stabæk. We opened up TransferRoom and saw that Stabæk wanted to sell him.

 

“After getting this key market information, we decided to act on it. Since Stabæk had informed us directly about the price of the player, the negotiations were much quicker.

 

To find out exactly where your next deal lies, we've put together a table highlighting the deadline days for all leagues across the world.

Are you ready to accelerate your success in the transfer market?
Talk with an expert

Trusted by decision makers from 650+ clubs worldwide