How Brondby arranged Palace pre-season friendly through TransferRoom
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Success Stories
How Brondby arranged Palace pre-season friendly through TransferRoom
by Sebastian Blenstrup

Crystal Palace solved a pre-season headache with the help of TransferRoom. The Premier League club was able to arrange a friendly with Danish Superliga side Brøndby IF through the platform after the pandemic wrecked their plans for a tour.

We needed a game against a good opponent before our first Premier League match, and the ease of organising this game with TransferRoom was fantastic.
Dougie Freedman
Sporting Director, Crystal Palace

From Denmark direct to London

TransferRoom’s digital marketplace connects decision-makers at hundreds of clubs around the world – and not just for arranging transfers.

 

Crystal Palace Sporting Director Dougie Freedman said: “TransferRoom was really useful to advertise which dates we were looking for a game. The executive director of Brøndby IF saw our ad and made direct contact to us via the platform to discuss the details. We needed a game against a good opponent before our first Premier League match, and the ease of organising this game with TransferRoom was fantastic.”

 

Everyone wins from using TransferRoom, and even in this case, there were no losers: The game at Selhurst Park on September 5 ended in a 1-1 draw.

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