Sometimes [in the transfer market] it is difficult to understand what is true and what's not. With TransferRoom we can understand straight away where the interest from clubs is in our player.
Get instant feedback on player pitches
Testing the waters with a potential player sale can be difficult. Are you pitching him to the right market? Is he an attractive proposition for those clubs? Or are you wasting the time of Sporting Directors and negatively impacting future transfer business?
Without access to real-time market intelligence and any efficient way of tracking feedback from the market, it’s increasingly difficult for clubs to cut through the noise and get honest answers.
“Sometimes [in the transfer market] it is difficult to understand what is true and what's not. With TransferRoom we can understand straight away where the interest from clubs is in our players,” Roma's Pinto states in the video below.
He adds: “In the market away from TransferRoom, we have a lot of interest [in our players] that is not that real. Because someone told us, “We might be interested”, but people usually don't like to say, 'No'. They'll say, 'Let's see' or 'Speak later'.”
Used in partnership with the Plus Pitch, clubs like AS Roma can use Pitch Insights to get instant feedback on their approach from the clubs they have targeted and understand where there’s a market for their player.
Pinto continues: “We have some players who, in my mind, are adapted to certain markets... But we never know. One thing I usually do with these kinds of players is to test them in the market that I think they would fit.
“And TransferRoom gives me a proper answer, because if all the clubs dismiss the pitch I know. If they accept it, they can have interest.
“One of my biggest concerns is to try to sell our players to the right club and the right market. If they go there and perform, the Roma brand will be trustworthy in the market.”
Doing your homework pays off
Combining real-time market intelligence about the requirements of more than 650 clubs worldwide with a recruitment department's internal analysis will ensure clubs are more successful with their pitch destinations in the first place.
Pinto says: “If we can be precise and offer exactly what the other club needs, it's better than offering a lot of things at once.
“When the contact between the clubs is very accurate to the clubs' needs, it's better. My advice to all the users of TransferRoom is to use the platform to be as accurate as possible.”