Opening up global opportunities

For José Manzanera, Sporting Director of Cultural y Deportiva Leonesa, TransferRoom has become an essential tool in helping the Spanish side, promoted to La Liga 2 in 2024/25, operate more efficiently and compete with bigger clubs at home and abroad.

“TransferRoom makes life easier for us and gives us benefits such as programming our pre-season schedule, as you can add your dates of availability for when you are looking to play a game against foreign teams who will be in Spain,” Manzanera said.

By connecting directly with clubs worldwide on TransferRoom, Cultural Leonesa can not only unlocking new opportunities in the transfer market, they can also test themselves against international opposition by setting up pre-season friendlies.

“You can also add your requirements and see which players you are being offered, not just from Spain but also internationally, broadening your horizons as there are many great players around the world,” Manzanera explained in the video below. “Finally, you can also receive direct contact from clubs for the players who are doing well in your team and discuss a possible sale.”

This ability to go beyond traditional networks and open doors to new markets is proving transformative for the Spanish club.

“The biggest impacts are in expanding your markets, scouting players and also being a step ahead,” he said. “For example, if you are following a player you can get in contact with the club directly on TransferRoom without needing to have a prior relationship. I would say the biggest thing is the scouting of players and having the initial direct contact to start the negotiation.”

Manzanera also highlighted the value of TransferRoom events including the TransferRoom Deal Day he attended in Madrid, in August 2025, which bring decision-makers from clubs around the world together for a day of fast-paced, pre-scheduled meetings.

“There are loads of benefits. It’s a super productive day and I haven’t been to one in a while,” he said. “It’s very productive, having discussions with different clubs and agents every 15 minutes to have discussions about different players. These are meetings which you have planned the week before.”

For Cultural Leonesa, TransferRoom is helping the club gain visibility, build relationships, and uncover opportunities that would otherwise remain out of reach.

How to join TransferRoom

There are over 800 clubs worldwide using TransferRoom, including Cultural y Deportiva Leonesa. You can find out how to join them here.

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