CSKA Moscow seal €11.5m transfer using TransferRoom
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TransferRoom Stories

Behind the deals
CSKA Moscow seal €11.5m transfer using TransferRoom
by Sebastian Blenstrup

Top Russian club also arranges loan through online marketplace

TransferRoom is a big, big help for us. It allows us to have direct contact with decision-makers from the whole world from our office. It is a very important tool for us to do our job in the most efficient way.
Andrey Movsesyan
Sporting Director, CSKA Moscow

CSKA Moscow signed Nigerian winger Chidera Ejuke with help from TransferRoom. The Russian Premier League club was able to deal directly with Dutch club Heerenveen via the digital platform in order to set up the €11.5m transfer. 

 

CSKA sporting director Andrey Movsesyan said: “We were looking to recruit a striker this summer and were looking at different options. We had previously inquired with the agent of Ejuke, who said he was not sure Heerenveen was ready to sell him. After that we used TransferRoom to contact Heerenveen directly and made an offer for the player which they eventually accepted. The information on TransferRoom comes directly from the clubs, so you can always be sure it is correct.”

Loan deal shows power of football's "Match-maker"

 

This summer CSKA have used TransferRoom also to secure a loan placement for young striker Lassana N’Diaye.

 

The Mali Under-20 international’s move to Swedish second-tier club Eskilstuna is the perfect example of how the platform brings together decision-makers who might otherwise miss the chance to do business. 

 

Movsesyan said: “This transfer window we had a few players to find solutions for and one of them was Lassana N’Diaye. He is a player with lots of potential, but we needed to find a club for him to get consistent playing time. We listed him for loan in TransferRoom, and we were contacted directly by the sporting director of Eskilstuna, a club in Sweden we had no previous contact with.

 

“The sporting director inquired about the possibility of bringing N’Diaye to Sweden on loan. Having direct contact with Eskilstuna made it possible to complete the deal in only one week. Without TransferRoom this deal would probably never have happened. It works really fast this way. It was amazing.”

Bringing the world to your office

 

TransferRoom is revolutionising how progressive clubs like CSKA Moscow buy, sell and loan players. 

 

Movsesyan said: “TransferRoom is a big, big help for us. It allows us to have direct contact with decision-makers from the whole world from our office. It is a very important tool for us to do our job in the most efficient way. We use the platform to contact clubs of all levels. If we are missing contacts at any clubs, we can connect through the platform and in a matter of seconds we have a direct link with a decision-maker in the desired club that means we can get down to business.

 

“We also use TransferRoom to check information we obtain in the market, such as which players are available and under which conditions, as well as which positions other clubs look for and what budget they have.”

Putting clubs back in charge

 

TransferRoom gives clubs the ability to take direct control of their transfer strategy, rather than relying on agents or other middlemen.

 

Movsesyan said: “TransferRoom gives you more power in the market, and gives you the opportunity to choose your way of working. Sometimes it’s best to contact the agent directly first and sometimes it’s best to contact the club directly first. TransferRoom gives you the opportunity to choose freely whom to contact first, whereas in the past you mostly had to go through agents or intermediaries to reach the club.”

The future is here

 

Like other forward-thinking clubs around the world, CSKA is reaping the benefits of TransferRoom’s unique service. Movsesyan believes it will grow ever more important to his club and to football as a whole. 

 

He said: “TransferRoom has already helped us complete two deals this transfer window, and we think it can help us do more. We feel that clubs trust in TransferRoom more and more, and in the future we think it will be an essential tool for every sporting director to do the majority of his business in the transfer market.”

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