Investing in a transfer strategy to inspire promotion

Cambridge United have chosen to innovate and invest in their player recruitment strategy, instead of cutting back and relying on their existing network, as they aim to bounce back from League One relegation at the first time of asking.

The English EFL club have been relegated to League Two in 2024/25, but Director of Football Mark Bonner (pictured below, right) have seen it as an opportunity to modernise their player recruitment and open up the transfer market on an international level after entering a strategic partnership with TransferRoom, football’s only transfer marketplace.

Cambridge United's Director of Football Mark Bonner (right)

Cambridge have joined the world’s biggest network of club decision-makers and agents on TransferRoom, from across more than 130 leagues.

The move will provide Cambridge with real-time access to thousands of clubs and decision-makers worldwide, helping streamline their transfer processes, increase transparency and identify talent that aligns with the club’s footballing philosophy and long-term objectives.

Speaking on the partnership, Bonner said: “Joining TransferRoom is a big step forward for us as a club. In an increasingly competitive football landscape, it’s vital that we’re proactive, connected, and able to move quickly in the market. TransferRoom gives us that edge.

“It’s a platform that puts us directly in touch with clubs around the world and helps us make smarter, faster, and more informed decisions. We’re excited about the opportunities this will bring in the future.”

By being a part of the platform, Cambridge now gain direct access to the decision-makers at over 800 clubs and 550 verified Trusted Agencies on TransferRoom’s online platform, in which they also benefit from real-time market intelligence such as clubs’ requirements, player availability and comprehensive player, squad and Head Coach data.

TransferRoom also hosts Summits at key locations every year, with the latest held in Berlin & Online in March 2025, where over 380 clubs and 60 agencies held one-to-one meetings and networked over the space of three days.

The next event is TransferRoom’s annual Americas Summit in Buenos Aires, Argentina, on 3-4 June 2025.

For Cambridge, this partnership signals a commitment to modernising football operations and competing with the best tools available.

“We’re delighted to welcome Cambridge United to TransferRoom,” said Simon Ankersen, Director of Football Relations at TransferRoom.

“With real-time market intelligence, live transfer opportunities, and direct communication with decision-makers, the club can now take a more proactive and data-driven approach in the transfer market—maximising value and minimising risk in every window.”

Cambridge United are among more than 800 clubs using TransferRoom. You can find out how to join them here.

Agents, get access to the decision-makers at top clubs in over 130 leagues worldwide and land the best deal opportunities as a TransferRoom Trusted Agent. Find out more here.