A club with ambition for European success

As champions of Sweden, BK Häcken’s long-term vision is clear: to establish itself as one of Europe’s leading clubs while building a structure that is both competitive and sustainable.

“Going forward, our vision is to be a top European club - competitive, sustainable and a natural destination for ambitious players,” says Director of Football Martin Ericsson.

Achieving that ambition requires a clear identity across the entire football operation. At BK Häcken, recruitment and squad building are built on a unified philosophy that connects both the men’s and women’s sides of the club.

“At BK Häcken, we work with one shared recruitment philosophy, but with tailored execution for men’s and women’s football,” Ericsson explains.

"The objective is not only to compete today, but to build an environment that supports long-term player development.

“We want to create an environment where players can perform today and grow for tomorrow.”

As women’s football continues to evolve, Ericsson believes innovation is no longer optional.  "In the women’s market, innovation is about being proactive, transparent and fast,” he explains.

“The structure is integrated, collaborative and increasingly data-driven.”

For clubs navigating a rapidly developing transfer ecosystem, having the right tools and networks in place is becoming essential.

To support this approach, the club joined TransferRoom’s new Women’s Marketplace.

“For us, the Women’s Marketplace on TransferRoom is a digital meeting place,” Ericsson says. “It connects clubs and players directly, transparently and efficiently - designed specifically for the realities of women’s football.”

TransferRoom's Women’s Marketplace enables clubs to move quickly, initiate transfer dialogue and explore opportunities beyond their traditional networks.

BK Häcken are already familiar with the TransferRoom ecosystem.

The club has been a long-time user on through the men’s marketplace, and expanding into the women’s marketplace was a natural next step.

“We have been a partner of TransferRoom for many years,” Ericsson explains. “Now we’ve joined Women’s TransferRoom because modern football demands modern tools.”

The platform offers something that is increasingly valuable in a competitive market: speed, access and clarity.

“It provides access, speed and clarity, and it aligns with our values and professionalism.”

For Ericsson, one of the biggest structural challenges in the women’s transfer market remains visibility.

Clubs and players often struggle with limited access to reliable information and networks.

“The biggest challenge is visibility,” he says.

“With TransferRoom, we have the chance to reduce uncertainties, open doors and create equal access to information - something the women’s game has lacked for too long.”

Improving that transparency benefits not only individual clubs but the wider ecosystem of women’s football.

“For us, it changes the game by raising the standard,” Ericsson adds.

“It empowers clubs and, most importantly, it accelerates the professionalisation of women’s football.”

Join the Women's Marketplace now

Clubs from leagues across the globe have already signed up, including a host of big sides in the WSL, Scandinavia, the NWSL, France’s Première Ligue and Germany’s Frauen-Bundesliga, and the global network is growing fast.

Find out everything you need to know, and see how to register for the new Women’s Marketplace on TransferRoom now, here.