Wider remit for Bobic after Schmidt exits as Hertha Berlin CEO
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On the Move
Wider remit for Bobic after Schmidt exits as Hertha Berlin CEO
by Jonathan Rest

Fredi Bobic, the Managing Director for Sport at Hertha Berlin, is to take on added responsibilities following the exit of Carsten Schmidt after less than a year in the role.

I don’t regret a single day of my time at Hertha BSC. It’s been a wonderful time for me, and I’m sad that it has had to end in this abrupt fashion. I worked with heart, commitment and great conviction. The fact that I have been able to serve this club has been a very special time for me.
Carsten Schmidt
Ex-CEO, Hertha BSC

Hertha announced they had agreed to terminate Schmidt's contract, set to run until 2023, due to an illness in his family. Schmidt will now return to Munich.

 

There will be no immediate search for a CEO, with Bobic and fellow Managing Director Ingo Schiller (Finance) to take on Schmidt's responsibilities on an interim basis.

 

Schmidt was responsible for the areas of marketing, sales, strategy, corporate communication and internationalisation at the Bundesliga club.

 

Werner Gegenbauer, President of Hertha, said: ““We are well appointed and don’t need any quick fixes. We will have debates within committees with the managing directors and board to make sure that everything which has been put in place will be taken forward and be successful.”

 

Schmidt joined Hertha in December 2020, a year after he left pay-TV giant Sky Deutschland. He joined the broadcaster in 1999 as Head of Sport and became CEO in 2015.

 

Schmidt said: “I don’t regret a single day of my time at Hertha BSC. It’s been a wonderful time for me, and I’m sad that it has had to end in this abrupt fashion. I worked with heart, commitment and great conviction. The fact that I have been able to serve this club has been a very special time for me. I’ve found a truly great club culture here, which I have felt at home in on every level. I want to carry on enjoying the club, just like have done from the very first day I started working here.”

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